Why is it we want so badly to memorialize ourselves? Even while we’re still alive. We wish to assert our existence, like dogs peeing on fire hydrants. We put on display our framed photographs, our parchment diplomas, our silver-plated cups; we monogram our linen, we carve our names on trees, we scrawl them on washroom walls. It’s all the same impulse. What do we hope from it? Applause, envy, respect? Or simply attention, of any kind we can get?
– Margaret Atwood, The Blind Assassin (2000)